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The job of a Safety Banner starts with getting attention. A good safety banner is visible, readable, fresh. It is well designed. Slogans are read.
And speaking of slogans, the second key to effective Safety Banners is snappy text. Once a banner is read it should be interesting, thought provoking, fun. It should make conversations start.
When you achieve both of these goals, your message has impact.
Our line of Safety Banners takes a completely fresh look at the boring world of Safety Motivation. Safety banners are not decorative “wall art” or a quick fix CYA to a rash of accidents. Nor are safety banners another dry labor law poster – an obligatory posting that is, frankly, never read.
Instead, a banner is a headline for safety. We are often asked how to make sure that a banner has an impact. Here are some of our favorite Do’s and Don’ts:
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Do:
• Create curiosity. Change banners frequently. Or, rotate your banners.
Even ... look at a variety of banner companies. No one has a monopoly on effective banner design.
• Reinforce your message. Order a matching floor mat, sign or, even bumper stickers as well. Remember, you are creating an advertising campaign for safety. Multiple channels of communication multiply the impact of your message. Display a banner, for example, about eye protection along with “Wear Your Goggles” safety signs and an entrance floor mat with the same message. • Personalize. While not quite like politics (Tip O'Neill - “All politics is local”), a banner that speaks to your unique culture is bound to be more effective than another one-size-fits-all design. Personalization, though, is more than just adding your company or school name. Match your company type font and color scheme. Add a photo of your team or a quote from one of your colleagues. Involve others in the process and build momentum. Here is where we step in. Our team of banner artists will create finished artwork of your ideas at no charge. You have a chance to knock a few ideas around even before you are obligated to an order.
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Don’t
• Don’t try for too much visually – too many colors, too many photos. Just because you can print a banner using a photograph does not mean that this is the best way to convey a message. Photos can be hard to read from a distance. Too many colors can detract from your message.
• Make each banner's text short and to the point. Too much message, too many words, can confuse. If necessary use more than one banner to get your thoughts across.
• Don’t be afraid of humor. A punchy banner cuts through the clutter of “yet another” campaign. A clever expression can reach even the most jaded employee.
We encourage new ideas and welcome suggestions for new banners. Our Customer Service and Art teams are eager to help out.
— Daniel Fletcher
SafetyBanners.com
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